13 Proven Strategies to Grow Your Income and Client Base as an Online Singing Teacher

This blog post offers 13 practical and proven strategies to help online singing teachers grow their income and client base. From creating a strong online presence to developing a niche, using technology to enhance your lessons, and offering online resources, this post covers a range of tactics that can help online singing teachers succeed in their business.

Posted on
December 21, 2022
13 Proven Strategies to Grow Your Income and Client Base as an Online Singing Teacher


In today's digital age, the demand for online singing teachers has grown significantly. With people spending more time at home and looking for new ways to improve their skills, online singing lessons have become increasingly popular. However, as an online singing teacher, it can be challenging to stand out and attract clients. In this blog post, we'll discuss how you can grow your income and client base as an online singing teacher.

1. Create a strong online presence

One of the most critical aspects of growing your income and client base as an online singing teacher is to have a strong online presence. This means having a professional website, social media accounts, and a YouTube channel. Your website should be easy to navigate and provide detailed information about your teaching style, rates, and experience. Your social media accounts should be updated regularly with posts and updates about your lessons, students, and accomplishments. A YouTube channel can also be an excellent way to showcase your singing and teaching skills, as well as provide tutorials and tips to potential clients.

2. Offer a free trial lesson

Offering a free trial lesson is an effective way to attract new clients. Many people are hesitant to commit to paying for lessons before trying them out, and a free trial can give them the opportunity to experience your teaching style and decide if it's the right fit for them. During the free trial, you can also assess the student's skills and provide feedback on how you can help them improve.

3. Build a referral network

Word of mouth is one of the most powerful marketing tools, and building a referral network can help you grow your client base. Encourage your current students to refer their friends and family members to your lessons. You can also consider partnering with other online singing teachers and offering referral discounts to each other's clients.

4. Offer package deals

Offering package deals can be an excellent way to incentivize clients to sign up for multiple lessons. For example, you could offer a discount for ten lessons booked in advance. This not only helps increase your income but also ensures that you have a more consistent schedule and a dedicated client base.

5. Expand your services

Expanding your services beyond just singing lessons can help you attract new clients and increase your income. For example, you could offer songwriting lessons, vocal coaching, or performance coaching. This can also help you stand out from other online singing teachers who may only offer singing lessons.

6. Network with other music professionals

Networking with other music professionals, such as producers, music directors, and event planners, can help you attract new clients and expand your income streams. Attend music events, join online music communities, and reach out to other professionals in your field to build relationships and explore potential collaborations.

7. Invest in marketing

Investing in marketing can be a significant investment but can also yield high returns. Consider investing in paid advertising on social media platforms, such as Facebook and Instagram. You can also consider hiring a digital marketing agency to help you develop a comprehensive marketing strategy that will help you attract new clients and increase your income.

8. Continuously improve your skills

As an online singing teacher, it's essential to continuously improve your skills and knowledge. Attend workshops, conferences, and masterclasses to learn new techniques and teaching methods. This not only helps you become a better teacher but also helps you attract new clients who are looking for high-quality lessons.

9. Get feedback from your students

Getting feedback from your students is critical to understanding their needs and improving your teaching style. Consider sending out surveys to your students after each lesson or term to get their input on what they liked and what could be improved. This not only helps you improve your teaching but also shows your students that you value their opinion and care about their progress.

10. Offer online group lessons

Offering online group lessons is an excellent way to reach more clients and increase your income. Group lessons can be more affordable for students and also provide a sense of community and support. You can offer group lessons for beginners or advanced students, or even specialized lessons for a particular genre of music. Additionally, offering online workshops or masterclasses can also be a great way to attract new clients and increase your income.

11. Develop a niche

Developing a niche can help you stand out from other online singing teachers and attract clients who are looking for specific expertise. For example, you could specialize in teaching a particular genre of music, such as jazz or pop, or focus on teaching students of a specific age group, such as children or older adults. By developing a niche, you can establish yourself as an expert in a particular area and attract clients who are specifically looking for that expertise.

12. Use technology to enhance your lessons

Technology can be an excellent tool for enhancing your online singing lessons. Consider using software or apps that can help you track your student's progress, provide real-time feedback, and even create custom exercises tailored to their specific needs. Additionally, you can use default video conferencing tools like Zoom or Skype or use our product to provide best possible experience for your students! Using MeetLala help you to cover all student's needs: lesson recording to track progress, in-app library of singing warmups.

13. Be flexible

Being flexible with your scheduling and lesson format can help you attract more clients who may have busy schedules or unique needs. For example, offering lessons at different times of the day, such as early mornings or evenings, can help you reach more clients who may not be available during typical business hours. Additionally, offering shorter lesson formats, such as 30-minute lessons, can also be more appealing to clients who may have a limited budget or time constraints.

14. Offer online resources

Providing online resources such as instructional videos, practice guides, and tutorials can be an excellent way to add value to your clients and attract new ones. Consider creating a blog or YouTube channel where you can share your knowledge and expertise, or even creating a membership site where students can access exclusive resources and content.


Growing your income and client base as an online singing teacher requires dedication, hard work, and a willingness to adapt to the needs of your clients. By creating a strong online presence, offering free trial lessons, building a referral network, expanding your services, networking with other music professionals, investing in marketing, continuously improving your skills, getting feedback from your students, offering group lessons, developing a niche, using technology to enhance your lessons, being flexible, and offering online resources, you can attract new clients and build a successful online singing teaching business.